We have found that if your content projects positivity and you are approachable, you will achieve far more. No-one wants to see content which is negative or derogatory; it’s a known fact that social media is primarily used as a fun pass time, and is regarded by people as a non-commercial activity. That’s why there was such a fuss when Facebook ramped up the advertising. So, by all means sell yourself, but do it carefully and in a friendly manner. No hard sell and no negativity.
Not as big a secret, but still being completely disregarded by most local businesses other than in a few competitive industries. You need reviews. Lots of them. And they need to be on various local search engines. Most critical is Google Places, but reviews are critical on SuperPages, Yahoo, YellowPages, and others.
There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don’t teach in business school. Your best teacher is somebody who actually does the work. Dan’s absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.
Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don’t believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass…I know this because I have read not one of these, but dozens before seeing the light.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
You can do SEO in a number of ways. I have highlighted few SEO tips that can help you get loads of web traffic for your website. Reading these tips will help you avoid the most common mistakes that most of the others marketers have made.
Viral marketing is the Internet’s version of Word Of Mouth referring through Internet Saturation. Viral Marketing is just as fast, just as powerful and more importantly, a perfectly legitimate way to dominate the search engines and the internet as a whole. Search Engines will always be a source of traffic, SEO is simply no longer the way to “optimize” your listings in them. Viral marketing automatically saturates the internet, leaving SEO as a naturally occurring byproduct. Viral marketing also cannot be defeated by SEO no matter the budget. The businesses that use Viral Marketing techniques to saturate the internet are light years beyond the businesses still attempting to use old school SEO techniques.